Thinking & Perspectives

Insights from the Field

We write about what we see in our work: market patterns, strategic mistakes, and the frameworks that help growth-stage companies make better decisions.

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AI & Digital Transformation·January 2025·8 min read

AI Readiness in 2025: Why Most Enterprise Programs Are Failing Before They Start

The gap between executive ambition and organizational AI readiness is widening. Here's what our work with 20+ companies reveals about why programs stall — and how to get them moving.

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Partnerships & Revenue·10 min read

The Partnership Revenue Playbook: How to Build Alliance Programs That Actually Generate Revenue

Most partnership programs generate pipeline slides and LinkedIn announcements. Few generate revenue. The difference lies in how you structure incentives, define success, and activate partners at the field level.

November 2024Read

Venture & Fundraising·7 min read

The Series A Narrative: What Investors Are Actually Evaluating in 2025

The Series A market has reset. Valuations are tighter, diligence is deeper, and investors are asking fundamentally different questions than they were in 2021. Here's what matters now.

October 2024Read

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